Discussion on Packaging Design Strategy of Time-Honored Brand Products from the Perspective of Craftsman Spirit
As a spiritual concept of pursuing perfection and striving for excellence,the basic connotation of craftsman spirit includes rigorous focus and meticulous carving.The craftsman spirit is not only reflected in the craftsman's careful polishing of the product,but also in the careful planning of the product packaging design.Time-honored product packaging design is not only the presentation of product appearance,but also the embodiment of brand culture,historical inheritance and aesthetic value.Therefore,it is of great practical significance and theoretical value to discuss the strategy of packaging design of time-honored products from the perspective of craftsman spirit.
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