首页|平面设计在食品包装中的价值及运用探究

平面设计在食品包装中的价值及运用探究

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食品包装作为食品销售的重要组成部分,不仅需要保护食品的安全和质量,还需要通过外观设计吸引消费者的注意力.平面设计在食品包装中的运用,正是为了实现这一目标.在现代市场竞争激烈的环境下,极具吸引力的食品包装可以帮助产品脱颖而出.巧妙地运用色彩、图形、文字等元素,平面设计更能传达食品的特点、品牌价值和独特卖点,从而引起消费者的兴趣和购买欲望.文章旨在深入研究平面设计在食品包装中的价值和运用,以及平面设计如何影响消费者的购买决策,以期推动平面设计在食品包装领域的创新和发展,为消费者带来更具吸引力和实用性的食品包装设计.
Exploration of the Value and Application of Graphic Design in Food Packaging
As an important component of food sales,food packaging not only needs to protect the safety and quality of food,but also needs to attract consumer attention through appearance design.The application of graphic design in food packaging is precisely to achieve this goal.In the fiercely competitive modern market environment,highly attractive food packaging design can help products stand out.By cleverly utilizing elements such as color,graphics,and text,graphic design can better convey the characteristics,brand value,and unique selling points of food,thereby arousing consumer interest and desire to purchase.This article aims to explore the value and application of graphic design in food packaging,explore how graphic design affects consumer purchasing decisions,so as to promote the innovation and development of graphic design in the field of food packaging,bringing consumers more attractive and practical food packaging design.

graphic designfood packagingbrand imagemarket competitivenessvisual effect

付春阳

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信阳职业技术学院,河南 信阳 464000

平面设计 食品包装 品牌形象 市场竞争力 视觉效果

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(9)