Emotional Expression and Consumer Psychology of Cartoon Characters in Product Packaging Design
As a unique visual element,cartoon characters are widely used in product packaging design.Many elements of cartoon characters can bring rich creativity and emotional expression to product packaging design,so as to attract consumers'attention and improve the market competitiveness of products.This paper discusses the expression and influence of cartoon characters on consumer emotion in product packaging design.Through analyzing the application of cartoon characters,colors and graphics in packaging design,this paper discusses how to satisfy consumers'sense of identity,recall emotion and social needs from the perspective of consumer psychology.Through empirical research and case analysis,it helps designers to better use animation characters to achieve emotional expression in product packaging design,so as to attract consumers and improve the market competitiveness of products.
万方数据
维普
