As a traditional Chinese beverage,tea has a long history and profound cultural heritage.In modern society,with the improvement of people's living standards and the transformation of consumption concepts,the market demand for tea products is getting greater and greater.The packaging design of tea products as one of the important means of tea product marketing is also increasingly attracting the attention of enterprises and consumers.The article explores the application strategies of visual communication design in tea product packaging design by analyzing factors such as color,pattern,text,material,and shape of tea product packaging.The research results indicates that visual communication design plays an important role in tea product packaging design,helping to improve the brand value and market competitiveness of tea products.
关键词
视觉传达设计/茶产品/包装设计/市场竞争力/设计创新
Key words
visual communication design/tea products/packaging design/market competitiveness/design innovation
维普
万方数据