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视觉传达设计在茶产品包装中的应用探析

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茶作为中国的传统饮品,具有悠久的历史和深厚的文化底蕴.在现代社会,随着人们生活水平的提高和消费观念的转变,茶产品的市场需求量越来越大.而茶产品的包装设计作为茶产品营销的重要手段之一,也越来越受到企业和消费者的关注.文章通过分析茶产品包装的色彩、图案、文字、材质和形状等因素,探讨了视觉传达设计在茶产品包装设计中的应用策略.研究结果表明,视觉传达设计在茶产品包装设计中具有重要的作用,有助于提高茶产品的品牌价值和市场竞争力.
The Application of Visual Communication Design in Tea Packaging
As a traditional Chinese beverage,tea has a long history and profound cultural heritage.In modern society,with the improvement of people's living standards and the transformation of consumption concepts,the market demand for tea products is getting greater and greater.The packaging design of tea products as one of the important means of tea product marketing is also increasingly attracting the attention of enterprises and consumers.The article explores the application strategies of visual communication design in tea product packaging design by analyzing factors such as color,pattern,text,material,and shape of tea product packaging.The research results indicates that visual communication design plays an important role in tea product packaging design,helping to improve the brand value and market competitiveness of tea products.

visual communication designtea productspackaging designmarket competitivenessdesign innovation

岳思娟

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信阳职业技术学院,河南 信阳 464000

视觉传达设计 茶产品 包装设计 市场竞争力 设计创新

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(9)