Objective To explore the application of Taohuawu wood-block New Year pictures in the packaging design of regional tourism products.Methods By analyzing the artistic characteristics of Taohuawu wood-block New Year Pictures and the compatibility between the wood-block New Year pictures and the packaging design of tourism products,and combining with the design cases,this paper expounds the application methods of the shape,color and composition of Taohuawu wood-block New Year pictures in the packaging design of tourism products.Conclusion Through the elaboration of the method and its practical application,it can effectively promote the new ideas of traditional cultural innovation and inheritance,and provide ideas and references for the application of other intangible cultural heritage product packaging design.
关键词
桃花坞木版年画/地域文化/旅游产品/包装设计
Key words
Taohuawu woodblock New Year Pictures/regional culture/tourism products/package design
维普
万方数据