The concept of time-honored brands originated from China,that is,brands that have been passed on for many years and have high historical and cultural value and commercial value.Growing up with several generations,the time-honored brands of Jilin Province used to lead the changes of the consumer market in Jilin Province.So far,they are faced with many challenges.It is urgent to re-understand the market in the context of the digital economy era and find the inheritance method in the era of e-commerce.This paper will focus on how to effectively inherit and activate Jilin Province's time-honored brand through visual innovation design,so that it can develop in the era of e-commerce.
关键词
老字号/吉林/电子商务/虚拟空间设计/包装设计
Key words
time-honored brands/Jilin/electronic commerce/virtual space design/package design
维普
万方数据