Research on the Innovative Development of Time-Honored Brands in Jilin Province from The Perspective of E-Commerce
The concept of time-honored brands originated from China,that is,brands that have been passed on for many years and have high historical and cultural value and commercial value.Growing up with several generations,the time-honored brands of Jilin Province used to lead the changes of the consumer market in Jilin Province.So far,they are faced with many challenges.It is urgent to re-understand the market in the context of the digital economy era and find the inheritance method in the era of e-commerce.This paper will focus on how to effectively inherit and activate Jilin Province's time-honored brand through visual innovation design,so that it can develop in the era of e-commerce.
time-honored brandsJilinelectronic commercevirtual space designpackage design
万方数据
维普
