Research on the City IP Image Design of Zhuzhou under the Background of"Cultivating a Famous Manufacturing City and Building a Happy Zhuzhou"
Creating an IP is an effective way to shape a city's brand and promote city's concepts.In recent years,"cultivating a famous manufacturing city and building a happy Zhuzhou"has become a new positioning for the development of Zhuzhou.Under this background,this study explained the connotation of city IP image,analyzed the design theme of Zhuzhou's city IP image,and proposed the design principles of Zhuzhou's city IP image around the concept of"cultivating a famous manufacturing city and building a happy Zhuzhou".The design strategies are summarized.Finally,this study designed the city IP image of Zhuzhou and its derivative products,in order to provide reference for relevant theoretical research and design practice.
famous manufacturing cityhappinessZhuzhou citycity imageIP design
万方数据
