乡村振兴视角下江西乡村旅游文创产品设计研究

Research on the Design of Jiangxi Rural Tourism Cultural and Creative Products from the Perspective of Rural Revitalization

徐姗姗 ¹李沁楷 ¹熊子怡¹

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作者信息

1. 豫章师范学院美术学院,江西南昌 330103
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摘要

本文以江西地区为例,对乡村旅游资源文化产品类型进行简要阐述;提出江西乡村旅游文创产品开发设计过程中存在的问题,并对其产生原因进行探究;分析江西旅游文创产品的开发设计策略与方法,以期为江西乡村地区打造特色文创品牌形成有效支持.

Abstract

Taking Jiangxi as an example,this paper briefly expounds the types of rural tourism resources and cultural products.This paper points out the problems existing in the development and design of Jiangxi rural tourism cultural and creative products,and probes into their causes.This paper analyzes the development and design strategies and methods of Jiangxi tourism cultural and creative products in order to form effective support for Jiangxi rural areas to build characteristic cultural and creative brands.

关键词

乡村振兴战略/江西省/乡村旅游/文创产品设计

Key words

rural revitalization strategy/Jiangxi Province/rural tourism/cultural and creative product design

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出版年

2024

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