The specific multi-ethnic cultural structure of Lianyungang has endowed its mountain and sea culture with rich connotations.Based on the current research status of mountain and sea culture,this paper considers the integration of regional culture into the innovation of university IP image design,and formulates solutions and implementation strategies.With the help of design practice,research on university image publicity and cultural promotion is carried out,and ideas on university IP character image design reflecting regional cultural characteristics are explored,as well as related packaging design and derivative product promotion paths.This paper aims to dig deep into the core of regional mountain and sea culture,and carry out application research of IP image design with the help of innovative ideas and methods of modern art design,in order to provide a number of theoretical research references for the research of regional IP image design in the academic circle.
关键词
山海文化/地域特色/IP设计/高校形象
Key words
mountain and sea culture/regional characteristics/IP design/university image
维普
万方数据