Color Composition in the Spring Festival Gift Packaging Design of Emotional Connection and Cultural Integration
The purpose of this study is to analyze the characteristics and rules of the color composition of the Spring Festival gift packaging design,explore how to effectively establish emotional connection with consumers,and integrate traditional culture and regional culture elements,in order to enhance consumers'cultural identity and brand value.Through literature review and case analysis,the theoretical basis and practical application of color composition in gift packaging design were studied.Collect and analyze the typical cases of Spring Festival gift packaging design in recent years,especially the characteristics and changes of color composition;Combining with consumer psychology and cultural background,this paper discusses the role of color composition in the emotional connection and cultural integration of gift packaging design.The study found that the color composition in the Spring Festival gift packaging design has distinct cultural characteristics and emotional symbolic significance.
color compositionpackaging designemotional connectioncultural fusionspring festival gift packaging
万方数据
维普
