Aesthetic Application and Cultural Inheritance of Intangible Cultural Heritage Elements in Modern Packaging Design
As a big country of intangible cultural heritage,China has rich cultural resources.Intangible cultural heritage is not only an important part of the Chinese civilization,but also the crystallization of the wisdom and creativity of the Chinese nation.In the field of modern packaging design,integrating intangible cultural heritage elements into it can not only improve the cultural connotation and aesthetic value of packaging design,but also effectively inherit and carry forward the traditional culture.This paper aims to explore the aesthetic application and inheritance strategy of intangible cultural heritage elements in modern packaging design,in order to provide a reference for the research and practice in related fields.
intangible cultural heritagemodern packaging designaesthetic applicationaesthetic inheritance