绿色包装2024,Issue(9) :190-193.DOI:10.19362/j.cnki.cn10-1400/tb.2024.09.043

数字化虚拟交互包装设计的分析与探讨

Analysis and Discussion of Digital Virtual Interactive Packaging Design

吴佳燕
绿色包装2024,Issue(9) :190-193.DOI:10.19362/j.cnki.cn10-1400/tb.2024.09.043

数字化虚拟交互包装设计的分析与探讨

Analysis and Discussion of Digital Virtual Interactive Packaging Design

吴佳燕1
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作者信息

  • 1. 北海艺术设计学院,广西 北海 536000
  • 折叠

摘要

全面探讨数字化虚拟交互包装设计的优势、现状、功能与作用以及设计方式.研究目的是分析数字化技术如何革新传统包装设计,提升用户体验与产品附加值.通过文献综述、案例分析和实证调研,发现数字化技术赋予了包装设计更高的可视化程度和交互性,提升设计效率和用户体验.研究表明,虚拟交互包装设计不仅增强了产品的吸引力,还促进了与消费者的情感联系.本文提出的设计方法将为包装设计领域提供新的思路,并预测数字化将继续推动该领域的发展.

Abstract

This paper comprehensively discusses the advantages,status quo,functions,functions and design methods of digital virtual interactive packaging design.The purpose of the study is to analyze how digital technology can revolutionize traditional packaging design,enhance user experience and product added value.Through literature review,case analysis and empirical research,it is found that digital technology gives packaging design a higher degree of visualization and interaction,and improves design efficiency and user experience.Research shows that virtual interactive packaging design not only enhances the attractiveness of the product,but also promotes emotional connection with the consumer.The design method proposed in this paper will provide new ideas for the field of packaging design and predict that digitalization will continue to promote the development of this field.

关键词

数字化技术/虚拟技术/交互设计/包装设计

Key words

digital technology/virtual technology/interaction design/packaging design

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出版年

2024
绿色包装

绿色包装

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