绿色包装2024,Issue(10) :194-197.DOI:10.19362/j.cnki.cn10-1400/tb.2024.10.041

手绘插画元素在餐饮品牌形象设计中的应用

The Application of Hand Drawn Illustration Elements in the Image Design of Catering Brands

赵雪玉
绿色包装2024,Issue(10) :194-197.DOI:10.19362/j.cnki.cn10-1400/tb.2024.10.041

手绘插画元素在餐饮品牌形象设计中的应用

The Application of Hand Drawn Illustration Elements in the Image Design of Catering Brands

赵雪玉1
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作者信息

  • 1. 辽宁何氏医学院,辽宁 沈阳 110163
  • 折叠

摘要

近年来,手绘插画被广泛应用于各个领域,越来越多的餐饮品牌开始使用手绘插画,以更为创新的形象寻求自身商业价值的扩大.本文概述手绘插画概念和特征,结合手绘插画优势和餐饮的特点,提出借助手绘插画元素实现餐饮品牌形象设计的有效策略,以推动餐饮行业的时代性发展.

Abstract

In recent years,hand-drawn illustration has been widely used in various fields,and more and more catering brands have begun to use hand-drawn illustration to seek the expansion of their own commercial value with a more innovative image.This paper summarized the concept and characteristics of hand-drawn illustration,combined with the advantages of hand-drawn illustration and the characteristics of catering,and proposed effective strategies to realize the image design of catering brand with the help of hand-drawn illustration elements,so as to promote the development of the catering industry.

关键词

餐饮品牌/形象设计/手绘插画/品牌推广

Key words

catering brand/image design/hand drawn illustrations/brand promotion

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出版年

2024
绿色包装

绿色包装

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