In recent years,hand-drawn illustration has been widely used in various fields,and more and more catering brands have begun to use hand-drawn illustration to seek the expansion of their own commercial value with a more innovative image.This paper summarized the concept and characteristics of hand-drawn illustration,combined with the advantages of hand-drawn illustration and the characteristics of catering,and proposed effective strategies to realize the image design of catering brand with the help of hand-drawn illustration elements,so as to promote the development of the catering industry.