Reform and Practice of Project Teaching of Packaging Design Course in Higher Vocational Colleges
With the development of cultural and creative industries in the Guangdong-Hong Kong-Macao Greater Bay Area and the increasing demand for practitioners'ability for advertising art and design positions,the current classroom teaching mode and teaching content of higher vocational colleges can hardly meet the demand for students'ability improvement.Therefore,this paper takes packaging design course as an example to carry out project-based teaching reform practice,and constructs an online and offline mixed teaching mode guided by enterprise project,centered on work task,oriented by work process,based on post ability,and connected with enterprise standards,so as to stimulate students'learning interest and independent learning ability.Cultivate their creative thinking,innovation ability and professional quality,so as to meet the requirements of post ability.