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高职院校包装设计课程项目化教学改革与实践

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随着粤港澳大湾区文化创意产业的发展和广告艺术设计岗位对从业者能力需求的增加,现行高职院校课堂教学模式和教学内容难以满足学生岗位能力提升需求.为此,本文以包装设计课程为例进行项目化教学改革实践,构建以企业项目为引领、以工作任务为主线、以工作过程为导向、以岗位能力为基础、对接企业标准的线上线下混合式课程教学模式,以激发学生的学习兴趣和自主学习能力,培养其创意思维、创新能力和职业素质,从而达到岗位能力要求.
Reform and Practice of Project Teaching of Packaging Design Course in Higher Vocational Colleges
With the development of cultural and creative industries in the Guangdong-Hong Kong-Macao Greater Bay Area and the increasing demand for practitioners'ability for advertising art and design positions,the current classroom teaching mode and teaching content of higher vocational colleges can hardly meet the demand for students'ability improvement.Therefore,this paper takes packaging design course as an example to carry out project-based teaching reform practice,and constructs an online and offline mixed teaching mode guided by enterprise project,centered on work task,oriented by work process,based on post ability,and connected with enterprise standards,so as to stimulate students'learning interest and independent learning ability.Cultivate their creative thinking,innovation ability and professional quality,so as to meet the requirements of post ability.

job abilitypackaging designproject-based teachingblended learning

胡米一

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广东新安职业技术学院,广东 深圳 518052

岗位能力 包装设计 项目化教学 混合式

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(11)