To respond to the call of rural revitalization,seize the development opportunity of agricultural products,and promote the construction of emerging agricultural brands.The packaging art of various agricultural products brands was analyzed by the method of literature.Based on this,the paper studies the training of packaging art design talents for the upgrading of Huxiang agricultural products packaging.The results show that during the innovation period of various agricultural products brands,the experience of product packaging art design is less,and problems such as simple and rough packaging and lack of regional characteristics appear,leading to poor sales of agricultural products.Higher vocational colleges should strengthen the training of modern packaging design talents,further transport high-quality talents for the market,and promote the in-depth reform of related industries.
Hunan agricultural productsoptimization and upgradingpackaging art designtalent training mode