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数字媒体艺术视域下新质生产力在包装设计中的应用研究

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在当今数字化时代,包装设计不仅是保护产品、传递信息的媒介,更是品牌与消费者之间情感交流的重要桥梁.数字媒体艺术的蓬勃发展,赋予包装设计全新的表现形式和互动体验,从视觉效果到用户交互,都得到了前所未有的拓展.这种新质生产力的表现,引发了包装设计理念和方式的深刻变革.文章旨在探讨数字媒体艺术下新质生产力在包装设计中的应用,以便为相关人员提供借鉴.
Research on the Application of New Quality Productivity in Packaging Design from the Perspective of Digital Media Art
In today's digital era,packaging design is not only a medium to protect products and convey information,but also an important bridge between brands and consumers.The vigorous development of digital media art has given packaging design a new form of expression and interactive experience,from visual effects to user interaction,has been unprecedented expansion.The performance of this new quality productivity has triggered a profound change in the concept and method of packaging design.This paper aims to discuss the application of new quality productivity in packaging design under digital media art,in order to provide reference for relevant personnel.

digital media artnew quality productive forcespackaging designapplied research

王文瑞

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山西工程科技职业大学,山西 晋中 030619

数字媒体艺术 新质生产力 包装设计 应用研究

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(11)