Inheritance and Innovation of Intangible Cultural Elements in Packaging Design—Taking the Mid-Autumn Festival Gift Box of Liangpin Shop as an Example
The purpose of this study is to explore the innovative application of intangible cultural heritage in packaging design.Dunhuang culture is the treasure of China's intangible cultural heritage.Studying and promoting Dunhuang culture is of great significance for inheriting and innovating intangible cultural heritage.In recent years,the artistic value behind Dunhuang culture has been continuously explored and applied to many design fields.The author adopts the method of case study,taking the Mid-Autumn Festival gift box packaging design of a good product shop as a specific case to explore,and analyzes the innovative application and practice path of intangible cultural elements in modern product and packaging design,in order to achieve the purpose of enhancing the cultural connotation and market value of product packaging.
intangible cultural heritageartistic valuepackaging design
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