The Application of Ice Culture Brand Image in Packaging Design in The Era of Artificial Intelligence
Swept by the wave of AI technology,artificial intelligence has become an important engine leading the design field.The three northeastern provinces,as the regions with the earliest development of ice and snow culture brands,rely on regional cultural characteristics to develop ice and snow economy.As an important part of brand image,brand packaging can become the external image and communication carrier of ice and snow culture.Through questionnaire survey and case analysis,this study analyzed the status quo of ice and snow culture brand image,and summarized the specific strategies applied in packaging design in the era of artificial intelligence,in order to enhance the brand value of ice and snow culture.
brand imageice and snow cultureartificial intelligencepackaging design
万方数据
维普
