Research on Cultural IP Development and Innovative Design from the Perspective of Cultural and Tourism Integration—Taking Anhua Black Tea as an Example
Taking Anhua dark tea as a case study,the concept of cultural and tourism integration and the theoretical framework of cultural IP were systematically discussed.Based on the current situation and challenges of Anhua dark tea cultural IP,this paper makes an in-depth analysis from the perspectives of locality,cultural connotation,historical inheritance and popular science education,and puts forward a suitable path for the design and development of cultural IP in the area,creating a cultural IP image with local characteristics,so as to promote the sustainable development of local economy and culture and provide a broader development space for rural revitalization.
rural revitalizationintegration of culture and tourismIP designAnhua black tearural tourism
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