The Application of Narrative Elements in Regional Brand Packaging Design—Taking Nan Nie Shui Specialty as an Example
Nannieshui region of Shanxi Province has rich cultural and artistic heritage,but most of the regional brand packaging in this region can not reflect the characteristics of its regional culture and art,resulting in the loss of competitive advantage in the market.This study summarizes and classifies the cultural characteristics of Nannaishui region,excavates regional elements and visualizes them.This paper discusses how to effectively integrate the regional elements of narrative with the brand packaging through the art form of scene and font.Such integration can not only more intuitively convey the regional cultural characteristics of Nanne water specialties,but also effectively enhance the characteristics of products in the market and highlight the regional differences of brands,so as to promote and spread the regional culture through the sale of agricultural products.
narrative artregional cultural elementsregional brandpackage design
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