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AIGC技术在常州非遗文创产品包装设计中的应用策略研究

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随着AIGC技术的逐渐成熟以及在各领域的广泛应用,不仅对包装设计的流程、质量和效率产生了颠覆性的影响,而且还在促进创新思维、个性化定制等方面展现出巨大的潜力.基于此,本文全面分析AIGC技术的内涵以及对创意设计所产生的影响,分析AIGC技术在包装设计中的应用价值,并以常州文创产品的包装设计为例,从明确包装定位和目标、数据驱动的智能化设计、人为本的个性化设计、避免法律与伦理问题等多维度,探索AIGC技术在包装设计中的应用策略,以期为文创产品的包装设计注入新的活力.
Research on the Application Strategy of AIGC Technology in Packaging Design of Non legacy Cultural and Creative Products in Changzhou
With the gradual maturity of AIGC technology and its wide application in various fields,it not only has a subversive impact on the process,quality and efficiency of packaging design,but also shows great potential in promoting innovative thinking and personalized customization.Based on this,this paper comprehensively analyzes the connotation of AIGC technology and its impact on creative design,analyzes the application value of AIGC technology in packaging design,and takes the packaging design of Changzhou cultural and creative products as an example,from the aspects of clarifying packaging positioning and objectives,data-driven intelligent design,human-oriented personalized design,avoiding legal and ethical problems,etc.To explore the application strategy of AIGC technology in packaging design,in order to inject new vitality into the packaging design of cultural and creative products.

AIGC technologyChangzhounon heritage cultural and creative productspacking design

查俊晶

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常州刘国钧高等职业技术学校,江苏 常州 213000

AIGC技术 常州 非遗文创产品 包装设计

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(11)