New Trends and Challenges of Product Advertising Planning and Packaging Design in the Digital Age
The purpose of this study is to explore the new trends of product advertising planning and packaging design in the digital age,and analyze the challenges brought by these changes to the advertising industry and related enterprises.With the help of literature review,case studies and quantitative surveys,this paper comprehensively analyzes the impact of the digital age on consumer behavior,technological update and competitive environment.It is found that digitalization makes advertising planning and packaging design more personalized,interactive and real-time.Emerging technologies such as AR,VR and AI offer more possibilities for advertising innovation.In the face of market competition,enterprises and advertising industry need to deepen the cognition of consumer demand,adjust strategies,innovate advertising planning and packaging design,in order to convey brand value and enhance brand image,so as to stand out in the fierce market competition.
digital ageproduct packagingadvertising planningpackage design
万方数据
维普
