The Application of Integrated Visual Language in Brand Communication
The purpose of this study is to explore the application of integrated visual language in brand communication,from advertising design to packaging design continuity and unity.This paper uses case analysis to explore the influence of integrated visual language on brand identity,brand image and brand communication effect.The results show that integrated visual language can significantly improve brand identity and unity.In advertising design and packaging design,through the use of unified color,font,graphics and other visual elements and styles,can effectively convey the core value and concept of the brand,enhance consumer awareness and loyalty to the brand.The conclusion of this study shows that the construction of integrated visual language is an important part of brand communication strategy,which is of great significance to enhance brand competitiveness and market share.
万方数据
维普
