Research on The Visual Regeneration Design of Domestic Brand in The Context of China-Chic
In recent years,classic domestic brands have been revitalized through design,and these products can meet the spiritual consumption needs of consumers while realizing functional value.Classic domestic products condense the characteristics and symbolic significance of The Times.How to make its visual image not only retain the brand culture,but also conform to the current aesthetic is the problem that classic domestic brands need to pay attention to.Based on the case analysis of the national tide background,this paper explores how to achieve the visual"tide"of classic domestic goods and integrate with The Times,and summarizes three design forms:use and innovation,differentiated design and cross-border joint name.Through the intervention of visual regeneration,it can not only promote the development of classic Chinese goods again,but also better carry forward Chinese culture and promote Chinese design.
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