Research on Packaging Design of Chongqing Tuo Tea Based on Regional Culture
Regional culture is a cultural form with local characteristics formed on the basis of inheriting the excellent traditional Chinese culture.Packaging design with regional cultural characteristics is very important to promote local economy and cultural inheritance.Therefore,the packaging design of Chongqing Tuo tea should deeply explore the cultural connotation of Chongqing,integrate into local characteristics,give unique value to products,and create packaging with distinct regional characteristics.This paper analyzes the shortcomings of the packaging design of Chongqing Tuo tea,such as the old traditional packaging design,single form and weak brand awareness,and puts forward the establishment of a variety of specifications and forms of packaging,cross-border integration and innovation to explore its packaging design,and promote the sustainable development and wide dissemination of excellent regional culture with design.
万方数据
维普
