Product Packaging Strategies under the Influence of Youth Culture in the Era of New Media
In recent years,with the development of new media,it has a profound impact on the consumption habits and consumption patterns of young consumers,and commodity packaging is the first link that young consumers come into contact with commodities.Therefore,it is very important to study the impact of youth culture on commodity packaging in the era of new media.This paper collects and collates relevant literature at home and abroad by means of literature reading,adopts questionnaire survey and case analysis to analyze the influence of youth culture on commodity packaging,and finally summarizes the commodity packaging strategies based on youth culture in the new media era according to the method of induction and summary.
the era of new mediayouth cultureproduct packagingpackaging strategy
万方数据
维普
