Research on the Role and Application of IP Image Design in Brand Communication
The purpose of this paper is to explore the role and application of IP image in brand communication by analyzing the elements and characteristics of IP image design,so as to improve the market influence and competitiveness of brands and enhance brand awareness and reputation.Using the case analysis method,this paper discusses how to successfully implement an IP image strategy that has characteristics and can reflect product attributes and values.This study finds that IP image plays an important role in brand communication and is a key factor for brand success.
IP image designbrand communicationpackaging design
万方数据
维普
