The Application of Regional Cultural Symbols in Product Packaging Design—Taking Zhangzhou Area as an Example
The purpose of this paper is to better shape regional product packaging and provide reference value for brands.Study the cultural symbols of southern Fujian,analyze the local cultural activities,cultural representations,and understand the representative cultural customs.Investigate the reflection of packaging on southern Fujian culture,analyze the connotation of packaging,and the significance of packaging methods for cultural transmission.The study found that there is room for redesign of product packaging in this region,and the spiritual connotation of packaging should be improved while focusing on convenience and practicality.
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