Research on Innovative Strategy of Multi-Sensory Packaging Design of Xing'an League with Hand Ceremony
Based on the multi-sensory design theory,this paper studies the innovative strategy of the packaging design of Xingan League hand gifts.Through case analysis and literature research,combined with the influence mechanism of multi-sensory packaging on consumer decision making and the investigation of the product resources of Xingan League,the current situation of Xingan League hand gift was analyzed,focusing on how to create a unique packaging design language through the effective integration of sensory elements such as vision,smell and touch.In order to provide strong support for the brand building and market expansion of the local tourism handgift,the paper explores and innovates the unique cultural elements in Xingan League area.
万方数据
维普
