Analysis on the Application of Digital Media Art in the Packaging of Chinese Traditional Culture
This paper aims to analyze how digital media art plays a role in the packaging of Chinese traditional culture,and explore its integration and innovation path.Through the method of literature review,this paper discusses the technical characteristics of digital media art and the profound connection between it and traditional culture,including the inheritance essence enabled by technology,the innovation integration under the collision of inspiration,and the mutual benefit and common development between the two.The results show that digital media art brings a new experience to traditional Chinese cultural packaging.The conclusion is that the effective use of digital media art significantly improves the communication power and influence of traditional culture,and achieves the research goal of promoting the modern inheritance and innovative development of traditional culture.
digital media artChinese traditional culturepackage design