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国潮视域下新中式茶饮品牌包装设计研究

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"国潮"作为近些年的"时尚宠儿",频繁出现在各大社交媒体中.从中国元素到中国产品,再到中国品牌,国潮文化发展迅猛,并且愈演愈烈.新中式茶饮在现如今的市场上势头正旺,其更应该在包装设计上多下功夫,以获得消费者的青睐.将国潮文化与新中式茶饮相融合,让中国元素与中国茶文化强强联合,可以为新中式茶饮品牌设计提供流量密码.本文通过对国潮文化在现代社会的设计表现的研究,与国潮视域下新中式茶饮品牌包装设计案例的分析,总结其与国潮相结合的包装设计风格和方法,为日后新中式茶饮品牌国潮风格包装设计的创新发展提供参考.
Research on the Design of New Chinese Tea Brand Packaging in the Vision of National Tide
As a"fashion darling"in recent years,"National tide"frequently appears in major social media.From Chinese elements to Chinese products,and then to Chinese brands,Guocao culture has developed rapidly and become increasingly fierce.New Chinese tea is gaining momentum in today's market,and it should make more efforts in packaging design to gain the favor of consumers.Combining the wind of the national tide with the new Chinese tea,making the combination of Chinese elements and Chinese tea culture strong,can provide traffic password for the brand design of new Chinese tea.Through the study of the design performance of the national tide culture in modern society,and the analysis of the packaging design case of the new Chinese tea brand from the perspective of the national tide,this paper summarizes the packaging design style and method combined with the national tide,so as to provide reference for the innovative development of the packaging design of the new Chinese tea brand in the future.

national tidenew Chinese tea drinkpackaging design

黄雅涵

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福州工商学院,福建 福州 350000

国潮 新中式茶饮 包装设计

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(11)