Research on Pharmaceutical Packaging Design Strategies for the Elderly from the Perspective of Inclusive Design
To explore the design strategy of pharmaceutical packaging for the elderly from the perspective of inclusive design.The concept of inclusive design and anti-design exclusion theory are introduced to analyze the physiological and psychological degenerative changes of the elderly,as well as their ability and needs in the process of using packaging.Inclusive packaging design strategies for the elderly group were proposed from the four directions of packaging vision,structure,interaction and value transmission,and pharmaceutical packaging design practices were carried out on the basis of inclusive packaging design strategies to improve the inclusiveness of packaging to meet user needs and provide strategic reference for inclusive packaging design.