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以国潮风激活包装设计中传统文化生命力的应用研究

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国潮作为本土文化,将现代设计语言与时代和传统结合在一起.本文对中国传统新年及农产品元素的基本特征及艺术精髓进行分析,探究如何设计出既蕴含传统文化又体现当代设计形式美感的作品.从视觉元素和文化传播的角度,分类研究中国传统节日的主题、发展和演变等,结合国内外特征,打破壁垒,将中国传统元素的文化内涵与现代包装设计相结合,以期促进我国包装设计水平的整体提升.
Study on the Application of Chinese Tidal Wind to Activate the Vitality of Traditional Culture in Packaging Design
As a local culture,Guochao combines the modern design language with The Times and traditions.This paper analyzes the basic characteristics and artistic essence of Chinese traditional New Year and agricultural products,and explores how to design works that contain both traditional culture and contemporary design form beauty.From the perspective of visual elements and cultural communication,the theme,development and evolution of Chinese traditional festivals are classified,combined with domestic and foreign characteristics,break the barriers,and combine the cultural connotation of Chinese traditional elements with modern packaging design,in order to promote the overall improvement of China's packaging design level.

guochaopackaging designtraditional elementschinese new yearagricultural products

孙俊、刘雨眠

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大连外国语大学国际艺术学院,辽宁 大连 116044

国潮风 包装设计 传统元素 中国新年 农产品

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(12)