Research on the Design and Promotion of"Tasting Ka Xiang"Food Promotion Picture
In order to publicize and promote the food culture of Kashgar,Xinjiang,eliminate the chronic problem of Kashgar food poster design.Through the field investigation and literature analysis of Kashgar cuisine cultural resources,this paper analyzes the characteristics of Kashgar cuisine.Collect the food culture resources of Kashgar,Xinjiang,and combine relevant materials such as local customs,customs and folk customs to extract the visual cultural elements of the region,such as the color characteristics of artifacts,the style and form of architecture,and the composition pattern of patterns,etc.In combination with the current popular interests and consumers'aesthetic tendencies,the innovative design of food propaganda pictures is carried out,with a view to injecting Kashgar food with the ritual sense of daily life.Enhance the materialized experience of food value genes and expand the sustained influence of food culture.
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