Research on IP Image Design of Fruit Agricultural Products in Baiqiao Village of Gaozhou Based on Regional Culture Perspective
With the background of rural revitalization strategy and relying on the profound lychee cultural resources in Baiqiao Village,Gaozhou,Guangdong Province,this paper carries out the design of the IP image of sugar and lipopet based on the sugar and black leaf varieties as the model and the derived cultural creative products through the extraction of cultural elements,the design of differentiated IP image and the construction of the IP image communication path with emotional connection.It aims to help the development of lychee industry in Baiqiao Village through IP cultural and creative products,and provide reference for the revitalization of rural fruit and agricultural products industry and the combination of cultural and creative industries.
fruit agricultural productsIP image designregional culture
万方数据
维普
