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产品包装中的色彩视错觉效应设计研究

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色彩是人类对自然界的感知,也是影响人们视觉感受的重要因素之一,特别是在现代生活中,人们对色彩的重视程度越来越高.产品包装是产品销售的重要手段,如果能巧妙地运用色彩视觉效应,则会取得良好的市场效果.本文以产品包装为主要研究对象,分析了色彩视错觉效应对产品包装设计的影响,从多角度、多层次探究了色彩视错觉效应在产品包装设计中的运用方法和技巧,以期能为产品包装设计提供一些借鉴和参考.
Research on the Design of Color Optical Illusion Effect in Product Packaging
Color is human's perception of nature,color is also one of the important factors affecting people's visual feelings,especially in modern life,people pay more and more attention to color.Product packaging is an important means of product sales,if you can skillfully use color visual effect,you will achieve good market effect.This paper takes product packaging as the main research object,analyzes the influence of color optical illusion effect on product packaging design,and probes into the application methods and skills of color optical illusion effect in product packaging design from multiple angles and levels.Hope to provide some reference for product packaging design.

optical illusioncolorvisual perceptionpackage

凌雁

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宁波财经学院,浙江 宁波 315000

视错觉 色彩 视觉感受 包装

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(12)