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AI数字技术在产品包装设计中的创新应用

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随着消费市场的多样化发展和个性化需求的增长,传统的产品包装设计已难以满足现代市场的快速变化.本研究旨在探索AI数字技术在产品包装设计中的创新应用,以提升设计效率、优化设计效果,并满足消费者的个性化需求.本文运用文献调研、案例分析等多种方法,对传统老字号品牌的包装设计进行探讨.研究发现,AI数字技术在产品包装设计中展现出显著的优势,不仅可以大幅提高设计效率,减少人工成本,还能够根据消费者数据和市场需求,生成精准、美观且个性化的包装设计方案.AI数字技术在产品包装设计中具有广阔的应用前景.
Innovative Application of AI Digital Technology in Product Packaging Design
With the diversified development of the consumer market and the growth of personalized needs,the traditional product packaging design has been difficult to meet the rapid changes in the modern market.This study aims to explore the innovative application of AI digital technology in product packaging design to improve design efficiency,optimize design effects,and meet the individual needs of consumers.This paper uses literature research,case analysis and other methods to discuss the packaging design of traditional time-honored brands.The study found that AI digital technology shows significant advantages in product packaging design,which can not only greatly improve design efficiency and reduce labor costs,but also generate accurate,beautiful and personalized packaging design solutions according to consumer data and market demand.AI digital technology has a broad application prospect in product packaging design.

AIdigital technologytraditional time-honored brandpackaging design

戴梅萍

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无锡商业职业技术学院,江苏 无锡 214121

AI 数字技术 传统老字号品牌 包装设计

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(12)