Innovative Application of AI Digital Technology in Product Packaging Design
With the diversified development of the consumer market and the growth of personalized needs,the traditional product packaging design has been difficult to meet the rapid changes in the modern market.This study aims to explore the innovative application of AI digital technology in product packaging design to improve design efficiency,optimize design effects,and meet the individual needs of consumers.This paper uses literature research,case analysis and other methods to discuss the packaging design of traditional time-honored brands.The study found that AI digital technology shows significant advantages in product packaging design,which can not only greatly improve design efficiency and reduce labor costs,but also generate accurate,beautiful and personalized packaging design solutions according to consumer data and market demand.AI digital technology has a broad application prospect in product packaging design.