Research on the Application of Interactive Creative Design in Food Packaging
The purpose of this study is to study how to use interactive creative design to enhance the attractiveness of food packaging,so as to enhance consumers'willingness to buy and promote the shaping of brand image.The case study was used to explore the interactive creative design in food packaging.It is found that interactive creative design can significantly enhance consumers'attention to food packaging,and enhance consumers'purchasing intention and brand awareness.Consumers show higher interest and goodwill in innovative and participatory packaging.Interactive creative design has significant application value in food packaging,which can enhance the competitiveness of products,meet the diverse needs of consumers and promote the promotion of brand image.
万方数据
维普
