首页|数字广告插画融入零食包装设计的创新实践——以良品铺子为例

数字广告插画融入零食包装设计的创新实践——以良品铺子为例

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本研究目的是有效将数字广告插画融入包装设计,以提升品牌认知度和产品吸引力.采用案例分析的研究方法,以良品铺子为例,分析数字广告插画和包装设计的创新实践.研究结果显示,良品铺子在广告插画中巧妙融入了数字插画技术,呈现出既具文化底蕴又具时尚感的视觉效果.在包装设计上,良品铺子注重环保和实用性,同时融入创新性的互动元素,增强了消费者的参与感和品牌忠诚度.良品铺子在数字广告插画与零食包装设计方面的创新实践,不仅提升了品牌形象和产品竞争力,也能够适应市场竞争的变化和消费者需求的升级.
Digital Advertising Illustration and Innovative Practice Integrated into Snack Packaging Design—A Case Study of Bestore
The aim of this study is to effectively integrate digital advertising illustration into packaging design to enhance brand awareness and product appeal.Using the case study method,this paper analyzes the innovative practice of digital advertising illustration and packaging design by taking a good product shop as an example.The results of the study showed that the good product shop skillfully integrated digital illustration technology in the advertisement illustration,presenting a visual effect with both cultural heritage and fashion sense.In packaging design,the good shop focuses on environmental protection and practicality,while incorporating innovative interactive elements to enhance consumer participation and brand loyalty.The innovative practice of good product shop in digital advertising illustration and snack packaging design not only enhances the brand image and product competitiveness,but also adapts to the changes in market competition and the upgrading of consumer demand.

digital advertising illustrationsnack packaging designpackage designBestore

郭若兰

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长江职业学院艺术设计学院,湖北 武汉 430070

数字广告插画 零食包装设计 包装设计 良品铺子

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(12)