By analyzing the theory of advertising art design,this paper discusses how to apply the method of advertising art design to the modern product packaging design,so as to enhance the market competitiveness of products with creative expression.This paper analyzes the creative expression and practice of advertising art design in product packaging by means of example analysis.The results show that through the clever use of advertising art design,product packaging can attract consumers'attention in the first time,deliver brand value,and enhance consumers'cognition and trust in the product.The creative expression of advertising art design in product packaging is an important means for products to enhance market competitiveness,designers should make full use of advertising elements,innovative design ideas,in order to achieve the maximum value of product packaging.
关键词
广告艺术设计/产品包装/创意表达/实践探索
Key words
advertising art design/product packaging/creative expression/practice exploration
维普
万方数据