Research on Brand Design Based Non-Genetic Inheritance—Take Mianzhu New Year Pictures as an Example
This study aims to explore the application of brand design methods in the innovation and development of Mianzhu New Year Pictures,aiming at the multiple difficulties faced by Mianzhu New Year Pictures between the traditional non-genetic inheritance and the adaptation to the modern consumer demand,in order to provide strategies for the development of consumer markets and enhance competitiveness.Through in-depth analysis of Mianzhu New Year picture's historical development,current situation,uniqueness,analysis of its development predicament,put forward including visual image design,product packaging design,extended material design and other innovative development path.These strategies can help Mianzhu New Year pictures transform their cultural value into economic value,and provide new ideas for their marketization development and cultural inheritance through the re-creation that gives more significance to the times.
brand designintangible cultural heritagecultural industryinnovation and development
万方数据
