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乡村振兴背景下农产品包装设计的发展趋势研究

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农业现代化是新时代助力乡村振兴的核心关键点,优秀的农产品在带动地域产业发展、助力乡村振兴中具有不可取代的作用.通过分析发现,我国目前存在着产品损耗率极高、市场营销范围狭窄,品牌意识模糊浅薄等问题.包装作为农产品走出村、进入城市、走向世界的第一形象,是助力农产业发展的重要元素.未来,农产品包装会不断探索新的设计理念和实践方法,进一步研究发展趋势,力图帮助优秀农产品更好融入市场.
Study on the Development Trend of Agricultural Product Packaging Design in the Context of Rural Revitalization
Agricultural modernization is the core key point to help rural revitalization in the new era,and excellent agricultural products play an irreplaceable role in driving the development of regional industries and helping rural revitalization.Through analysis,it is found that there are some problems in our country,such as high product loss rate,narrow marketing scope,vague brand awareness and so on.Packaging as the first image of agricultural products out of the village,into the city,to the world,is an important element to help the development of agricultural industry.In the future,agricultural packaging will continue to explore new design concepts and practice methods,further study the development trend,and try to help excellent agricultural products better integrate into the market.

rural revitalizationagricultural productspackaging designdevelopment trend

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湖南工业大学,湖南 株洲 412007

乡村振兴 农产品 包装设计 发展趋势

2024

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绿色包装

ISSN:
年,卷(期):2024.(12)