Innovative and Personalized Expression of Cosmetic Packaging Design—A Case Study of Lipstick Products
The purpose of this study is to give lipstick products unique market appeal through innovative packaging design and personalized visual elements,so as to enhance consumers'purchase intention and brand loyalty.Through the comprehensive use of literature analysis,case studies and other methods,the current trend of lipstick packaging design and consumer preferences were studied.The results show that innovative applications such as shape and material can enhance product attractiveness;Personalized expression,such as brand story integration,can establish an emotional connection with consumers.The packaging design of lipstick products should be both innovative and personalized to meet the increasingly diversified aesthetic needs of consumers and the challenges of market competition.
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