Research on Food Packaging Design Strategy Based on ESG Concept
The ESG concept emphasizes environmental friendliness,social responsibility,and corporate governance,and is a new sustainable development concept.This article proposes the definition of ESG concept in food packaging design and elaborates on the important value of ESG food packaging.By conducting interviews to understand users'needs for ESG food packaging design,using user profiling and user journey mapping tools to construct user models,and exploring touchpoints,pain points,and opportunities.At the practical level,a reduction,humanization,and digitalization ESG food packaging design scheme has been proposed.