Research on the Design of Story-Oriented Local Characteristic Packaging—Taking"Yunfu Polite"Souvenir as an Example
This paper conducts research around the packaging design of local souvenirs,emphasizing that it can use storytelling means to better convey regional culture.As a carrier of regional culture,souvenir packaging can meet the emotional needs of consumers.By exploring regional cultural stories,designing storytelling packaging elements and selecting appropriate narrative methods,unique charm is given to souvenir products.At the same time,pay attention to differentiated performance,avoid homogeneous competition,so that on the basis of satisfying practical functions,souvenir packaging has become a carrier and emotional support for vivid display of regional culture,and provide new ideas and directions for the development of local souvenir industry.
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