This study aims to explore the profound connotation of Shanxi intangible cultural heritage,and realize the modern inheritance and innovation of traditional culture through the carrier of packaging design.The research methods include literature review and case analysis,focusing on the application of Shanxi intangible cultural heritage elements in packaging design.The results show that integrating intangible cultural heritage elements into packaging design can not only enrich the cultural connotation of products,but also enhance the market competitiveness of products.The integration of Shanxi intangible cultural elements into packaging design can provide a new design idea for modern product development,help expand the influence of intangible cultural heritage,and realize the dynamic inheritance and innovative development of traditional culture.
关键词
山西/非遗文化/包装设计/创新
Key words
Shanxi/intangible cultural heritage/packaging design/innovate
维普
万方数据