The integration and innovation strategies of traditional cultural elements in modern product packaging design are studied and discussed.The analysis shows that the elements of traditional pattern,color,calligraphy and pattern are of great value in modern packaging design.The current status of packaging design shows the designer's neglect of national characteristics,which can strengthen the integration strategy of mining cultural connotation,combining product characteristics,innovative design techniques and focusing on environmental protection concepts.The organic combination of traditional culture and modern aesthetics helps to enhance the cultural value and market competitiveness of packaging design,so as to further provide theoretical basis and practical guidance for the innovative development of product packaging design in China.
关键词
传统文化元素/现代产品/包装设计/创新研究/融合策略
Key words
traditional cultural elements/modern product/packaging design/innovation research/integration strategy
维普
万方数据