Research on the Integration and Innovation of Traditional Cultural Elements and Modern Product Packaging Design
The integration and innovation strategies of traditional cultural elements in modern product packaging design are studied and discussed.The analysis shows that the elements of traditional pattern,color,calligraphy and pattern are of great value in modern packaging design.The current status of packaging design shows the designer's neglect of national characteristics,which can strengthen the integration strategy of mining cultural connotation,combining product characteristics,innovative design techniques and focusing on environmental protection concepts.The organic combination of traditional culture and modern aesthetics helps to enhance the cultural value and market competitiveness of packaging design,so as to further provide theoretical basis and practical guidance for the innovative development of product packaging design in China.
traditional cultural elementsmodern productpackaging designinnovation researchintegration strategy
万方数据
维普
