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岁朝图题材水彩画在茶叶包装设计中的应用策略

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目的 基于岁朝图题材水彩画,提出茶叶包装设计应用策略.方法 通过分析岁朝图水彩画与茶文化的契合点,调研当前岁朝图题材水彩画元素在茶叶包装设计中的应用案例.结果 提出传递美好寓意与文化情感、注重现代设计风格与传统文化相结合、设计应季的主题包装、延续环保包装的理念以及增加辨识度的多场景应用的策略.结论 在茶叶包装设计中应用岁朝图题材水彩画元素,不仅能够提升包装的美学价值,还能够体现茶叶的天然品质以及传递美好祝愿,从而增强消费者的品牌认同感和购买欲望.
The Application Strategy of Watercolor Painting with the Theme of Years in Tea Packaging Design
To put forward the strategy of applying in tea packaging design based on the watercolor painting of the year.The application cases of watercolor elements of Yuchaotu theme in tea packaging design were investigated by analyzing the meeting point of Yuchaotu watercolor painting and tea culture.It puts forward the strategy of transmitting beautiful meaning and cultural emotion,paying attention to the combination of modern design style and traditional culture,designing seasonal theme packaging,continuing the concept of environmental protection packaging and increasing the recognition of multi-scene application.The application of watercolor painting elements in the tea packaging design can not only enhance the aesthetic value of the packaging,but also reflect the natural quality of tea and convey good wishes,thus enhancing consumers'brand identity and purchase desire.

year chartwatercolor paintingtea packaging designapplication strategy

刘莹

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河南工业贸易职业学院,河南 郑州 450053

岁朝图 水彩画 茶叶包装设计 应用策略

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(12)