Research on the online marketing methods of leisure food in Zhangzhou
With the development of China's Internet industry and deep integration of the Internet and social economy,the leisure food industry is one of the main categories in the e-commerce platform.Food enterprises constantly change their online marketing methods by analyzing consumers'Internet application habits.A comparative analysis of leisure food enterprises using Taobao in the Fujian Bamin region,indicated that there is still a long way to go for the leisure food enterprises in Zhangzhou.It was suggested that Zhangzhou leisure food enterprises should integrate into a self-supporting system of the e-commerce platform,and accelerated localization through community group purchases,proactively supported influencers'food,used the"omnichannel"marketing and changed the marketing methods,accelerated the better internetization of Zhangzhou food enterprises.In the future,leisure food enterprises in Zhangzhou should start with green and healthy food,and will create products with high added value,internationalization,and branding.
NETL
NSTL
万方数据
