Analysis on marketing strategy of agricultural products from the perspective of brand marketing
Brand marketing is an important means of agricultural product marketing,which is increasingly guiding the standardized production,marketization and scientific management of agricultural products.It is driven by multi-ple factors such as structural excess production,horizontal international comparison,and quality improvement con-sumption demand.It is necessary to deeply grasp the value realization dimension of brand marketing to agricultural product brand marketing,and actively optimize and implement targeted agricultural product marketing strategies,so as to resolve the situation of poor agricultural product brand marketing and weak marketing.
NETL
NSTL
万方数据
