品牌营销视角下农产品市场营销战略分析
Analysis on marketing strategy of agricultural products from the perspective of brand marketing
张峰源1
作者信息
- 1. 信阳职业技术学院,河南 信阳 464000
- 折叠
摘要
品牌营销是农产品市场营销的重要手段,正引导农产品的标准化生产、市场化销售和科学化经营管理.它受到生产结构性过剩、横向国际对比、质量提升型消费需求等多重因素的推动.应深度把握品牌营销对农产品品牌营销的价值实现维度,积极优化和实施针对性强的农产品市场营销战略和策略,进而化解农产品品牌营销不畅、市场营销乏力的局面.农产品品牌营销具有重要价值,因而受到多个方面的推动;然而品牌营销视角下农产品市场营销战略面临一系列主要问题,需要立足品牌营销视角,从多个方面优化江苏省农产品的市场营销战略.
Abstract
Brand marketing is an important means of agricultural product marketing,which is increasingly guiding the standardized production,marketization and scientific management of agricultural products.It is driven by multi-ple factors such as structural excess production,horizontal international comparison,and quality improvement con-sumption demand.It is necessary to deeply grasp the value realization dimension of brand marketing to agricultural product brand marketing,and actively optimize and implement targeted agricultural product marketing strategies,so as to resolve the situation of poor agricultural product brand marketing and weak marketing.
关键词
农产品/品牌营销/市场营销战略Key words
agricultural products/brand marketing/marketing strategy引用本文复制引用
出版年
2024
NETL
NSTL
万方数据